Spotify launches musical advent calendar with Pixie Lott, Primal Scream & Westlife02/12/2011 20:12
You get to a certain age and advent calendars just don’t seem as magical anymore, especially if you get home after a bad day at the office and stuff ten of the little chocolates into your mouth (we’ve never done that before, honest). Well this year Spotify aims to give us back a bit of that festive fun that we’ve all lost somewhere over the years with the help of some of the world’s top artists.
The popular music streaming service teamed up with Leona Lewis, Jason Derulo, Kelly Clarkson, Maroon 5, Ryan Adams, Westlife, Pixie Lott and Primal Scream and asked them to submit a personal selection of 24 songs for the run up to Christmas. All of the selections have been added to a kind of musical advent calendar, which will soon exist as a shiny Facebook app called Festive Playlist.
Each day throughout December users can visit Spotify’s Festive Playlist to reveal an artist’s selection for that particular day. Now don’t worry, it isn’t all cheesy carols and self promotion, there are a few unexpected choices thrown in along the way that might raise an eyebrow or two.
Nikki Lambert, the European marketing director at Spotify, said:
“The advent calendar ritual of opening a new door each day to discover a new treat, is one of the most fun things about the run up to Christmas. And what could be better to be revealed each day than a favourite track from your favourite artist? We have worked with some of the biggest stars in the world to make this the only Advent Calendar you’ll need this year!”